Soliciting and Responding to Customer Feedback

A customer has just finished relating the negative experience they had with your product. What now? Do you react defensively—or thank them for their candor? Either way, what do you say? 

In this course, you’ll learn why customer feedback is important and how to solicit it effectively. Then, you’ll explore ways to respond to positive, neutral, and negative feedback so that you can use the information you get to make changes for the better.

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