Connecting with Your Audience

Imagine you’re asked to deliver a sales presentation to your dream client. You want to seal the deal. What would you do to ensure your success?

Your instinct might be to share a list of your product’s features and benefits—but that’s only part of the story. A good sales presentation focuses on the audience: their needs, feelings, and familiarity with your product or service. Moreover, you need to know how they define success so you can demonstrate how you’ll help them achieve it.

In this course, you’ll follow along with one sales team member, Grace Kim, who’s facing this same problem. Through her story, you’ll learn how to tailor your presentation to your audience and win their business.

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